By Mobile tech 
Not only did it open happily, but many new brands withdrawing from the market were similarly “noisy”.
The latest is the Monkey Black Coffee chain, led by startup expert Tran Thanh Tung (commonly known as Tung BT), which announced the closure of its last branch on Su Van Han Street (District 10).Ho Chi Minh City) for more than 10 years.
According to the reporter, the store announced to customers: “Goodbye – we are no longer here.”
A black monkey lives in 4 cafes.Ho Chi Minh CityBut it is gradually shrinking and now it has to close because it is no longer trendy and less profitable.
In early May, Milk Tea Below 18°C announced its closure after 19 years of operation, causing a stir in the online community when many people considered it a milk tea brand for young people.
 Brands recently announced they would leave the market or switch to online sales |
At the end of June, this milk tea brand switched to selling online using a small sign near the old facility on Vo Van Tan Street (District 3).
In the fashion field, the 8-year-old Leap brand has announced its official discontinuation as of November 30.
Previously, men’s fashion brand CATSA announced its withdrawal from the market after 13 years in July with 22 stores nationwide.
However, this system does not close immediately.Ho Chi Minh CityThere is currently 1 shop left on Nguyen Gia Tri Street (Binh Thanh District).
 The Monkey in Black Coffee closed in November |
While some fashion and food service (F&B) brands have commented on the recent closures, they have issued many accompanying public events and statements, sometimes with exciting openings and Sometimes it closes quietly compared to before.
According to Mr. Tung, the official announcement is a way to express gratitude to loyal customers who have returned and review their youth.
“In addition, on the market there are stores with the sign “Liquid and closed all year round”, but small-name brands do not dare to close to sell goods” – Mr. Tung commented. |
